Process understanding and data modelling combination can make the best story we can create. It seems that one of the most important things on the data analysis is to have exactly defined terms. Any data model could not be well explained if we have doubts on terms, we use in process flow and what is also defined as the data structure. If we use the same terminology in both parts: process flow and data model then it results in significant synergy efect. From that angle combination of the process and data understanding makes unique benefit that we understand how things work and we can bery fast explain the data story on very detailed level knowing all the aspects.